MUMSTER x MYOMY campaign
MUMSTER reached out to me to be a brand ambassador and live paint for MYOMY’s 15th year anniversary. The campaign consisted of a day of filming in my atelier and painting one of my figures on a used bag by MYOMY.
The campaign revolved all around sustainability and upcycling your used bag by repainting its scuffs and marks and make it all new and beautiful again. On the day of the event visitors could let me paint their leather bags and watch the process. Each design took about 15 minutes each.
MUMSTER also created a beautiful short film where they interviewd me around the theme of ‘YOU GOT THIS’.